Friday, October 3, 2008

The Toilet Paper Entrepreneur- Building Business Block by Block




I read a Facebook note this morning that simply blew me away in its empirical simplicity and reality. It was by David Mullings, entrepreneur and co-founder of Random Media LLC which in turn owns and operates Real Vibez Media. Real Vibez is fast becoming a brand synonymous with quality media marketing and delivery; pioneering ways individuals access and enjoy Caribbean Culture and Entertainment.



David recently endorsed the book “The Toilet Paper Entrepreneur”, which I am eager to read and review (see his testimony on the back of the book). He is in great company with the likes of Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch & Chairman, Deutsch Inc. and Bill Bartmann, self-made billionaire & National Entrepreneur of the Year (twice) by USA Today, Inc., and E&Y & Founder of Billionaire Business Systems.



The note, titled “David’s Most Recent MBA vs. TPE Moment” (TPE=Toilet Paper Entrepreneur), was about David’s recent “Eureka!!” moment about building his business.
He received a mind-blowing tip from an advisor, “B” which simply stated:


“… prioritize the top 5 things and knock them down one by one. Build Rome brick by brick.”


David’s MBA thought process was to seek funding to pay a company to build the whole “house” at once but “my TPE brain says to start laying bricks right now instead of waiting on the loan approval to buy the house.”



How many of us still think that way? We have great ideas, but await the ‘big money’ before we can make progress.



STOP IT! Stop it now!



Hahaha! Sorry for the harsh reprimand. But in this day and age of entrepreneurship in the current economy, it seems the best solution may be the ONLY solutions… build Rome, build YOUR Empire… brick by brick. I am by no means an economist, nor do I consider myself an entrepreneurial expert. But I am a GREAT TPE student and apply things I learn daily to the development of my own businesses.



I have registered a cleaning and concierge company in New Jersey and am taking my time (and little resources) to buy my Vacuum cleaners, solutions etc one by one. And you know what… the company will become operational much faster than awaiting the big loans or the big check. Similarly, my soon to be launched entertainment magazine, YaadNoyz Magazine has enormous potential to be a heavy player in the Entertainment Media industry, but I am building it slowly and carefully, using the resources available now while seeking more and progressing forward at all times.



Apply David’s “Eureka!!” moment to your own life and business development strategy. Instead of being stagnant because of lack of money and resources, use what you already have to build from the bottom up… of course, without compromising quality and your own standards. You will be in great company with EBay, You Tube, Yahoo and PayPal which all used this building-block strategy (The TPE way).



Thanks for this early morning inspiration David (I read it at 5:30AM). Anyway, I am out… have blocks to build!



Paula Yee Sing-Edwards