This is an article from the December issue of YaadNoyz Newsletter. YaadNoyz Newsletter is a monthly chronicle with the latest interviews, reviews and entertainment news out of Jamaica and the reggae and dancehall community.
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Everyone remembers the amazing little songstress in the 5% Mortgage Plan commercial(Victoria Mutual) in the 1980's; Many even predicted that superstardom was imminent in her future. But who could have imagined what a success story Alaine would have become? She has defied the 'curse' of the child star and etched a permanent mark in the music industry as a bona fide idol.
This dancehall sweetheart's early works include a spot in the movie; Clara's Heart starring Whoopi Goldberg, co-host on the JBC TV program, Vibrations and numerous solo performances at illustrious events. Now, almost 20 years later, she has once again managed to place herself in hearts everywhere with her debut album, Sacrifice.
Coming from a musical family made a career in entertainment almost automatic. She sang in the church choir and joined the Jamaica Folk Singers at the age of five.
With an intellectual prowess that equals her vocal aptitude, Alaine earned an honors degree in Marketing and Psychology at the University of the West Indies, Jamaica. She then resigned herself to the stability of an investment banking career at JP Morgan for 4 ½ years. Though she excelled and received several accolades and promotions, she was never at peace, because this was not her passion. During this time she kept her feet wet in the industry by writing and singing hooks for Salaam Remy, Cam'Ron and other Roc-A-Fella recording artistes.
In 2004, after being offered a promotion that would consume all her time for music, Alaine daringly returned to Jamaica to pursue her life's dream of being an entertainer. Though grateful for the lessons learnt at JP Morgan, she knows she will never give up the music industry with all it's uncertainty for the safety net of a 9-5 job.
Two years in the making is her debut album Sacrifice. All the songs were written by Alaine and each gives a personal look into her soul. She cites the title track, Sacrifice as her favorite on the album because it effected her first tearful reaction while writing a track; a phenomenon she thought reserved only for melodramatic films.
She is currently in the US promoting the album with manager and super-producer, Don Corleon and fellow talent, Pressure who has also launched his album, Love and Affection. Both albums are available in stores now.
"I don't speak of negative things. I don't give light to things that are not positive."
Alaine
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